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      <title>Blake Schwendiman&apos;s Blog and Blook</title>
      <link>http://www.blakeschwendiman.com/blook/</link>
      <description>Thoughts on writing and publishing, short stories and long stories.

-- Blake Schwendiman</description>
      <language>en</language>
      <copyright>Copyright 2009</copyright>
      <lastBuildDate>Fri, 13 Feb 2009 16:16:05 -0700</lastBuildDate>
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            <item>
         <title>It&apos;s Official</title>
         <description><![CDATA[<p>I've officially re-started blogging: <a href="http://www.thewhyandthehow.com/">http://www.thewhyandthehow.com/</a>.</p>

<p>I still have a lot to do to get the site looking good, but I've just added some new content and I'll be updating regularly again.</p>

<p>Thanks for sticking around. And special thanks to all those who have encouraged me to keep writing and blogging!</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2009/02/its_official.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2009/02/its_official.html</guid>
         <category>Other Stuff</category>
         <pubDate>Fri, 13 Feb 2009 16:16:05 -0700</pubDate>
      </item>
            <item>
         <title>Scam?</title>
         <description><![CDATA[<p>Okay, I'm not officially restarting my blogging yet, but I'm getting close. However, I needed a place to post an entry today to ask a question, so I'm using this blog for now.<br />
On Friday I got this message:</p>

<p><br />
<blockquote>Dear CEO,</p>

<p>We are the department of registration service in China. We have something need to confirm with you. We formally received an application on Feb. 4 2009, one company which self-styled "Rytec Soft Inc." is applying to register "globetrackr" as internet brand and domain names as below:</p>

<p> globetrackr.asia<br />
 globetrackr.cn<br />
 globetrackr.com.cn<br />
 globetrackr.com.tw<br />
 globetrackr.in<br />
 globetrackr.net.cn<br />
 globetrackr.org.cn<br />
 globetrackr.tw<br />
 globetrackr.com.hk<br />
 globetrackr.hk<br />
After our initial examination, we found that the internet brand applied for registration is as same as your company's name and trademark. These days we are dealing with it, hope to get the affirmation from your company. If your company and this "Rytec Soft Inc." as the same company, there is no need reply to us, we will accept their application and will register those for them immediately.<br />
If your company has no relationships with that company or do not authorized, please reply to us within 10 workdays, if we can't get any information from yours over 10 workdays, we will unconditionally approve the application submitted by "Rytec Soft Inc."<br />
Thanks for your cooperation.</p>

<p><br />
Best Regards, </p>

<p>Allen Chen<br />
Senior  Consultant<br />
( Tel: +0085-2-3178-1989     ( Fax: +0085-2-3175-8227<br />
Website: http://www.registry-china.sh.cn<br />
Address:5/F,Max share Centre,373 King's Road North Point, Hongkong</blockquote></p>

<p>It seems like a legitimate enough email message, so I responded with this:</p>

<blockquote>Hello Mr. Chen,

<p>Thank you for contacting me. My company currently retains the domain <a href="http://globetrackr.com">globetrackr.com</a> and uses the name GlobeTrackr as a copyrighted name and internet brand. Our company is Pointe 730, LLC, a registered LLC in the state of Arizona, USA.</p>

<p>We are not associated in any way with Rytec Soft Inc.</p>

<p>Thank you for your consideration.</p>

<p>Blake Schwendiman<br />
Managing Partner<br />
Pointe 730, LLC</blockquote></p>

<p>This morning I received this message:</p>

<blockquote>Hello Blake,

<p>Many thanks for your confirmation. </p>

<p>If your company has no relationship with the"Rytec Soft Inc.", we conclude that company is your emulant, or "Rytec Soft Inc." is most likely to intend preempting registration of Domain names in advance, to speculate, invest or uses in unknown purpose in future. Of course, this is only our guess, just for your reference. </p>

<p>You know that your company only owns the domain name www.globetrackr.com rather than the other's we refered. And you must the domain name regiatration is open all over the world and the rule is "first register,first obtain", we as the domain name registration service in China has no right to reject their application. What we can do is to inform you of this information and dispute their domain names for your company before they succeed in registration.(no service charge). But you must register these domain names under your company's name. </p>

<p>Besides, if you want to protect these domain names in Asia, please let us know as soon as possible, and then we will send you the regsitration procedure and the formal application form. You fill in the form and send to us attached with your company's documentary evidence(business license or brand proof etc., copy will be ok). When we get your application form and your relevant documents, we will suspend Rytec Soft Inc's application and protect these domains for your company. Because the time is limited, please contact us in time. Thank you for your cooperation. </p>

<p>Best regards,<br />
Allen Chen<br />
Senior  Consultant<br />
( Tel: +0085-2-3178-1989     ( Fax: +0085-2-3175-8227<br />
Website: http://www.registry-china.sh.cn<br />
Address:5/F,Max share Centre,373 King's Road North Point, Hongkong</blockquote></p>

<p>So, I'm sitting here wondering if this is just a new scam to get me to register more domain names. I'm wondering if other people are seeing this, too. Personally I'm not really worried about IP infringement on GlobeTrackr because I haven't been actively managing that site for some time, but I am wondering if this company is using scare tactics and misinformation to grow their registrar business.</p>

<p>Anyone know?</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2009/02/scam.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2009/02/scam.html</guid>
         <category>Technology</category>
         <pubDate>Mon, 09 Feb 2009 11:07:52 -0700</pubDate>
      </item>
            <item>
         <title>Testing Pingbacks</title>
         <description><![CDATA[<p>Trying a pingback to http://www.youdontknowjill.com/test.php.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2009/01/testing_pingbacks.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2009/01/testing_pingbacks.html</guid>
         <category>Offline</category>
         <pubDate>Fri, 23 Jan 2009 15:46:51 -0700</pubDate>
      </item>
            <item>
         <title>This space intentionally left blank</title>
         <description><![CDATA[<p>I'm still alive. I spent some time during the holidays trying to figure out what to do next. Blogging for the sake of blogging is not at the top of my list, but I do want to provide something useful. So, for now, I'm not going to be just writing about whatever movie or book I just saw/read or whatever random thought entered my brain last.</p>

<p>I'm working on new ideas and I may blog specifically about them as they're developed -- or not. When I get it all figured out, I'll be back.</p>

<p>Thanks for reading and participating. It's been a most enjoyable experience -- to say the least. I'm glad for all the new friendships I've made here and I'll let you all know what's coming next as soon as I can.</p>

<p>Happy New Year to everyone!</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2008/01/this_space_intentionally_left.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2008/01/this_space_intentionally_left.html</guid>
         <category>Other Stuff</category>
         <pubDate>Wed, 02 Jan 2008 09:33:50 -0700</pubDate>
      </item>
            <item>
         <title>Saying Hello</title>
         <description><![CDATA[<p>Last Tuesday I went with my daughter on her field trip to the <a href="http://www.desertmuseum.org/" target="_new">Arizona-Sonora Desert Museum</a>. I was a parent chaperone for the day. What a great place to visit. If you live in the area, this is definitely something worth seeing.</p>

<p>I'm writing this post for a different reason, though. On that trip, I ran into someone I haven't seen for about 16 years -- a good friend from college. Unfortunately I didn't realize who she was until much later (16 years have really slowed down my brain). In any case I feel bad that I didn't say hi. I know it's about a billion to one chance that she'll ever read this blog post, but I'm going to say hi now anyway.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/11/saying_hello.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/11/saying_hello.html</guid>
         <category>Other Stuff</category>
         <pubDate>Mon, 26 Nov 2007 06:58:24 -0700</pubDate>
      </item>
            <item>
         <title>Apple Envy</title>
         <description><![CDATA[<p><a target="_new" href="http://www.flickr.com/photos/blakeschwendiman/1893988879/" title="Photo Sharing"><img align="right"  src="http://farm3.static.flickr.com/2296/1893988879_695a968588_m.jpg" width="240" height="226" alt="Computer" /></a>As a software developer, I've been a PC zealot since 1986. That was the year that I got my first IBM PC and really started professional programming. I actually got paid to build a collections-agency software application before I finished high school. As all computer nerds of the time, I was aware of the Apple Macintosh -- I had even been an Apple owner back in the days of the //e. However, from my vantage point in 1986, it appeared that everyone was going to be using PCs in business and so all the software opportunities were going to be there. For the most part, that was a pretty good perspective.</p>

<p>Today, though, I'm experiencing Apple Envy. Have you heard about the new Apple OS called Leopard? You should <a href="http://www.apple.com/macosx/guidedtour/" target="_new">watch this video</a>. There's a lot of eye candy in the demonstration but from my perspective, what's truly amazing is how well integrated everything is. The good news for me is that today the Apple OS runs on an an Intel chip. That means that I can get a Mac, use Leopard for most of my work (it's almost all online now anyway) and if I need Windows, I can install MS Virtual PC and run Windows XP with its applications in a separate window.</p>

<p>I know what I'll be asking Santa for this year.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/11/apple_envy.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/11/apple_envy.html</guid>
         <category>Technology</category>
         <pubDate>Tue, 06 Nov 2007 14:41:51 -0700</pubDate>
      </item>
            <item>
         <title>Did you start?</title>
         <description><![CDATA[<p>A while ago, I wrote about <a href="http://www.blakeschwendiman.com/blook/2007/10/for_a_rainy_day.html">saving</a>. I'm curious if you thought about it. Did you do anything? </p>

<p>I'm not a stock picker -- in fact, my past experience is pretty lousy. I took a different approach this time. First of all, I decided to diversify (yeah, that's obvious, I know) and I decided to lean toward the Warren Buffett approach to holding. He's quoted as saying, "Our favorite holding period is forever."</p>

<p>So back in May I started investing $25 per week in stocks using Sharebuilder. The nice thing about Sharebuilder is that you can <a target="_new" href="http://click.linksynergy.com/fs-bin/click?id=MpjjoYh1iK8&offerid=128440.10000002&type=3&subid=0" >buy&nbsp;stocks&nbsp;for&nbsp;$4</a><IMG border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=MpjjoYh1iK8&bids=128440.10000002&type=3&subid=0" > or less based on the investment program you choose. There are no account minimums (I started with $25) and you can buy fractional shares of stocks. My first stocks were Google (GOOG), Apple (AAPL) and Chipotle Mexican Grill (CMG). </p>

<p>Back in May, a share of Apple cost $103. I bought 0.0482 shares. I also bought 0.0107 shares of Google at $466 and 0.0655 shares of Chipotle at $76. Today Apple is at $186, Google is currently $695 and Chipotle is $133. Overall I've had a 25% gain on my investment in just under six months. </p>

<p>Realistically I don't expect to see those kinds of gains, but I'm excited that I'm finally doing something and it's such a small amount ($25 per week) that we haven't even noticed it in our budget. I'm planning on holding for the very long term and look forward to increasing my investment amount over time. I'll pick different stocks as it makes sense, but I'm not day trading or moving in and out of stocks quickly. Slow and steady with a little bit going in every month.</p>

<p>Thoughts?</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/10/did_you_start.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/10/did_you_start.html</guid>
         <category>Other Stuff</category>
         <pubDate>Tue, 30 Oct 2007 08:44:50 -0700</pubDate>
      </item>
            <item>
         <title>Something unexpected</title>
         <description><![CDATA[<p><a href="http://www.news.com.au/perthnow/story/0,21598,22492511-5005375,00.html?from=mostpop" target="_new">Check out this optical illusion</a>. Interestingly I expected to fall in the left-brain category. I'm a computer programmer with a fairly large mathematics background. However, I've been trying to see the dancer turning anti- (counter-) clockwise for some time now. No matter how much I concentrate I can't do it. I always see clockwise.</p>

<p>What about you?</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/10/something_unexpected.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/10/something_unexpected.html</guid>
         <category>Other Stuff</category>
         <pubDate>Mon, 15 Oct 2007 15:24:13 -0700</pubDate>
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            <item>
         <title>One of those weeks...</title>
         <description><![CDATA[<p>This week was supposed to be a relaxing week. By this week, I was supposed to be done with my most recent large work project. This week didn't turn out that way.</p>

<p>However, today things are looking up. The project <em>seems</em> to finally be wrapping up and it's quiet around work again. Lots of things are changing for the better at home. The weather is getting so nice and we've just planted our winter grass and our garden. The kids have been out of school for fall break and both of their birthdays are within the next four days. </p>

<p>Sometimes the longest, toughest days are the ones that just precede change. These have been those days, but now it's really starting to feel like life is turning normal again. Whatever normal is.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/10/one_of_those_weeks.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/10/one_of_those_weeks.html</guid>
         <category>Other Stuff</category>
         <pubDate>Fri, 12 Oct 2007 08:47:29 -0700</pubDate>
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            <item>
         <title>More Candy Shop War</title>
         <description><![CDATA[<p>Remember two weeks ago when <a href="http://www.blakeschwendiman.com/blook/2007/09/something_new_from_brandon_mul.html">I posted about Brandon Mull's book, Candy Shop War</a>?</p>

<p>I finished reading it long ago (and I've read a few other books since then, but I've been working on something to simplify my reviews, so I haven't said much). I loved the book, so I was happy to see that <a href="http://www.comingsoon.net/news/movienews.php?id=37907" target="_new">New Regency has already picked up the rights to the book</a>. I've heard rumors that the <a href="http://www.blakeschwendiman.com/blook/2007/07/summer_of_sequels.html">Fablehaven</a> series also has some movie workings in progress, but this is the first official Brandon Mull-to-movie news I can report.</p>

<p>Congratulations to Brandon on this!</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/10/more_candy_shop_war.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/10/more_candy_shop_war.html</guid>
         <category>Books</category>
         <pubDate>Tue, 02 Oct 2007 09:01:00 -0700</pubDate>
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            <item>
         <title>For a rainy day</title>
         <description><![CDATA[<p><a href="http://www.flickr.com/photos/blakeschwendiman/975830860/" title="Photo Sharing"><img align="right" style="margin-left: 4px" src="http://farm2.static.flickr.com/1281/975830860_835ff51fcc_m.jpg" width="240" height="160" alt="Cash" /></a>Did you know that since the 1960's the United States has had <a href="http://digital.library.unt.edu/govdocs/crs/permalink/meta-crs-114:1" target="_new">the lowest net savings rate of any of the G-7 countries</a> (with one or two very minor exceptions)? That means as a group of people (US citizens) we personally save less money than any of the other six countries that make up the most powerfully economic countries in the world. In fact, we save a lot less in many cases.</p>

<p>I've been thinking about saving for a long time and I've come to the simplistic conclusion that we're too complacent. We have an economy that's great, plentiful credit and even in recent bad times, nobody seems to have a long-term memory. I've heard the following quote many times in my life (incorrectly attributed to various influentials):</p>

<blockquote>Those who understand interest collect it; those who don't, pay it.</blockquote>

<p>It's only been recently, however, that the phrase has had much personal interest to me. For me the honest reason that I've never saved much is that I've been looking for a faster investment -- not appreciating the value of compounding interest, I recognize. I've had the mindset that if I could find the right investment that would double or triple in a year or two (yeah, right) I'd put all my eggs in that basket, then diversify after that.</p>

<p>So far that hasn't happened. So this year I decided to start saving the way it's supposed to work. That is, I've taken a little money each week and put it away. I have diversified in three places:<ul><li><a href="http://www.kqzyfj.com/click-2069713-10281102" target="_new">ING Direct</a><br/>I've mentioned <a href="http://www.kqzyfj.com/click-2069713-10281102" target="_new">ING Direct</a> a number of times in the past (<a href="http://www.blakeschwendiman.com/blook/2007/01/now_how_much_do_you_earn.html">see here</a>). <a href="http://www.kqzyfj.com/click-2069713-10281102" target="_new">ING Direct</a> is so simple. Just set up direct deposit from your employer or transfer money from your bank account (<a href="http://www.kqzyfj.com/click-2069713-10281102" target="_new">ING Direct</a> allows you to automate this) and earn at a much better interest rate than your bank offers. <a href="http://www.kqzyfj.com/click-2069713-10281102" target="_new">ING Direct</a> even has interest-bearing checking accounts!</li><li><a href="http://www.prosper.com/join/RealNerd" target="_new">Prosper</a><br/>I've also mentioned <a href="http://www.prosper.com/join/RealNerd" target="_new">Prosper</a> before (<a href="http://www.blakeschwendiman.com/blook/2007/08/long_tail_of_lending.html">see here</a>). <a href="http://www.prosper.com/join/RealNerd" target="_new">Prosper</a> is a person-to-person lending and borrowing service where you can literally set your own interest rate. I've been an active lender at <a href="http://www.prosper.com/join/RealNerd" target="_new">Prosper</a> for a couple of months now and I've helped fund a few loans. My commitment to each loan is about $50, so my exposure (the chance of losing money) is lower than if I had lent the total amount to a single loan. <a href="http://www.prosper.com/join/RealNerd" target="_new">Prosper</a> provides detailed information on each loan being offered including the borrower's credit grade, current liabilities, debt load and other risk factors. You can fund loans with as much or as little risk as you prefer. One very cool thing is that until the end of the year, if you sign up at <a href="http://www.prosper.com/join/RealNerd" target="_new">Prosper</a> (using one of my links) we both get $25. You get $25 after your first loan is funded -- same for me. If you're at all interested in <a href="http://www.prosper.com/join/RealNerd" target="_new">Prosper</a>, take advantage of the free $25. That's an infinte return on investment.</li><li><a href="https://www.sharebuilder.com/sharebuilder/promotion/index.asp?promocode=FANDF25*lbuodw4v" target="_new">Sharebuilder.com</a><br/><a href="https://www.sharebuilder.com/sharebuilder/promotion/index.asp?promocode=FANDF25*lbuodw4v" target="_new">Sharebuilder.com</a> is a traditional stock trading account, but with minimal investment levels and fees. <a href="https://www.sharebuilder.com/sharebuilder/promotion/index.asp?promocode=FANDF25*lbuodw4v" target="_new">Sharebuilder.com</a> allows you to start for next to nothing and make small, gradual investments over time. Right now, I invest about $100 per month and I have selected a plan that costs about $12 per month and provides 6 free trades. I then have <a href="https://www.sharebuilder.com/sharebuilder/promotion/index.asp?promocode=FANDF25*lbuodw4v" target="_new">Sharebuilder.com</a> automatically purchase six stocks that I have selected on the first Tuesday of each month. At $100 per month, I'm not buying whole shares of stocks (for example, I own about 1/5 share of Google right now), but <a href="https://www.sharebuilder.com/sharebuilder/promotion/index.asp?promocode=FANDF25*lbuodw4v" target="_new">Sharebuilder.com</a> pools the actual stock purchases allowing individuals to buy into the stock market a little at a time. <a href="https://www.sharebuilder.com/sharebuilder/promotion/index.asp?promocode=FANDF25*lbuodw4v" target="_new">Sharebuilder.com</a> also has a referral program (click any of the links in this article) that pays $25. If you join, you'll get your $25 four weeks after your first trade goes through. I get trading credits if you join, just FYI.</li></ul><br />
I'm not trying to sell you on a program, I just think it's past time that Americans start putting some money away. If you don't start today, then when? Don't defer because it takes too long -- that's the reason I believe we've never done well. We need to be a long-term society, not a short-term, pay-it-on-credit society if we want to be a country of importance at the end of this century. Otherwise I think we'll literally be owned by China (but that's a story for another day).</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/10/for_a_rainy_day.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/10/for_a_rainy_day.html</guid>
         <category>Society</category>
         <pubDate>Mon, 01 Oct 2007 14:35:51 -0700</pubDate>
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         <title>Season Two Begins</title>
         <description><![CDATA[<p><a href="http://www.nbc.com/Heroes/" target="_new"><img border="0" src="http://blakeschwendiman.com/blook/movie_imgs/heroes.jpg" align="right" style="margin-left: 4px" /></a>I can't tell you how much I've been looking forward to the beginning of season two of Heroes. Last year when the series began, I wasn't 100% sure that I was going to like Heroes. It didn't take too many episodes, though, for me to become completely enthralled.</p>

<p>I hope that the writers can keep the energy and mystery of Heroes up to last season. I think they can. I have a few personal issues with some of the things I've seen in the previews for this season already, but I know that with this series, nothing you see is necessarily the way it is. </p>

<p>So, I look forward to the first episode airing tonight at eight. I'm sure this is just the first of many posts about Heroes this year.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/09/season_two_begins.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/09/season_two_begins.html</guid>
         <category>TV</category>
         <pubDate>Mon, 24 Sep 2007 10:08:48 -0700</pubDate>
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         <title>National Treasure: Book of Secrets</title>
         <description><![CDATA[<p>The official site for <a href="http://disney.go.com/disneypictures/nationaltreasure/" target="_new">National Treasure: Book of Secrets</a> is now online.</p>

<p>That is all.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/09/national_treasure_book_of_secr.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/09/national_treasure_book_of_secr.html</guid>
         <category>Movies</category>
         <pubDate>Fri, 14 Sep 2007 15:50:12 -0700</pubDate>
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         <title>Something new from Brandon Mull</title>
         <description><![CDATA[<p><a href="http://www.amazon.com/gp/product/159038783X?ie=UTF8&tag=blakesblogand-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=159038783X" target="_new"><img border="0" src="http://www.blakeschwendiman.com/blook/amz_imgs/CandyShopWar.jpg" align="right" style="margin-left: 4px"></a><img src="http://www.assoc-amazon.com/e/ir?t=blakesblogand-20&l=as2&o=1&a=159038783X" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />If you liked either of the <a href="http://www.blakeschwendiman.com/blook/2006/08/the_small_world_of_writing.html">Fablehaven</a> <a href="http://www.blakeschwendiman.com/blook/2007/07/summer_of_sequels.html">books</a> by Brandon Mull, you'll be glad to know that he's releasing a new book tomorrow.</p>

<p>Here's the overview from Amazon:<br />
<blockquote>What if there were a place where you could get magical candy? Moon rocks that made you feel weightless. Jawbreakers that made you unbreakable. Or candy that gave animals temporary human intelligence and communication skills. (Imagine what your pet would say!) Four young friends, Nate, Summer, Trevor, and Pigeon, are befriended by Belinda White, the owner of a new candy shop on Main Street. However, the gray-haired, grandmotherly Mrs. White is not an ordinary candy maker. Her confections have magical side effects. Purposefully, she invites the kids on a special mission to retrieve a hidden talisman under Mt. Diablo Elementary School. However, Mrs. White is not the only magician in town in search of the ancient artifact rumored to be a fountain of youth. She is aware that Mr. Stott, the not-so-ordinary ice cream truck driver, has a few tricks of his own. <br />
</blockquote></p>

<p><a href="http://www.amazon.com/exec/obidos/ASIN/159038783X/blakesblogand-20" target="_new">The Candy Shop War</a> is not in the Fablehaven series, but I have heard from several reliable sources that it's just as fun to read. I'll be ordering my copy from Amazon tonight and I'll let you know what I think when I'm finished.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/09/something_new_from_brandon_mul.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/09/something_new_from_brandon_mul.html</guid>
         <category>Books</category>
         <pubDate>Mon, 10 Sep 2007 16:03:48 -0700</pubDate>
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         <title>Worst flyer ever</title>
         <description><![CDATA[<p><a href="http://www.flickr.com/photos/blakeschwendiman/1342370900/" title="Photo Sharing"><img align="right" style="margin-left: 4px" src="http://farm2.static.flickr.com/1289/1342370900_1373e2ff4d.jpg" width="324" height="500" alt="Bad Flyer" /></a>I found this flyer taped to my house this morning.</p>

<p>Wow. This flyer has to me listed among the worst ever created and distributed. Let's analyze.</p>

<p>First, the cardinal rule of printing, emailing, texting, blogging, et cetera is to <strong>never use ALL CAPS</strong>. Whatever you think you might be accomplishing by using all caps, you're wrong. It's nearly impossible to read and it's just plain annoying.</p>

<p>Second, there's no information about who is providing the service on this flyer anywhere -- no company name, no contact phone, no address. So, just for the sake of argument, let's say I'm interested. Who do I make out the check to? Who do I call if there's a mistake made? What if I'd like to talk to them about the painting before I agree to the work? I infer from the fact that there's no contact information that the people who are doing this would rather not have me call and complain about leaving junk flyers taped to my home. I infer further that they therefore believe that what they're doing won't make most people happy. If that's my first impression of your business, do you think I'm going to let you do anything to my property?</p>

<p>Third, don't try to scare me into using your service. The statement, "homes that are not adequately numbered may possibly cost lives" is completely ludicrous. The emergency services in my area work better than that and I know it. To tell me that painting my house number on my curb will improve emergency services at my house insults my intelligence and frustrates me even more than simply finding poorly crafted junk left on my home.</p>

<p>I'm sure the person who developed this flyer isn't reading my blog, but if you are marketing and advertising I recommend you spend a little time reading <a href="http://sethgodin.typepad.com/" target="_new">Seth</a> and <a target="_new" href="http://www.copyblogger.com/">Brian</a>. If you learn something from them, you won't offend me with your advertisements.</p>]]></description>
         <link>http://www.blakeschwendiman.com/blook/2007/09/worst_flyer_ever.html</link>
         <guid>http://www.blakeschwendiman.com/blook/2007/09/worst_flyer_ever.html</guid>
         <category>Other Stuff</category>
         <pubDate>Fri, 07 Sep 2007 08:43:01 -0700</pubDate>
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