Blake Schwendiman's Blog and Blook

I've seen several versions of the video below (you probably have too):

In fact there are dozens of different versions of this video on YouTube right now. Of course it's cool tech and it inherently has a very cool story. What's baffling me about this is that Microsoft has been releasing cool products recently and I've heard almost nothing about them.

I'm not talking about Vista. Unfortunately Vista is not really 'Wow', though it's the only one of their shipping products that I've been seeing anything about at all. What I am talking about is Microsoft Office 2007. Now that's "WOW!" If you haven't seen Office 2007, you are actually missing something. Word 2007 by itself is such a strong upgrade from previous versions that it's actually worth writing about. It's actually worth talking about, blogging about and creating bumper stickers about.

So why isn't Microsoft promoting Office 2007 with traditional ads like its Vista ads? Why isn't Office 2007 experiencing a viral buzz like "Surfaces"? I don't get it.