Blake Schwendiman's Blog and Blook

I took my 8-year-old daughter to see Material Girls on Labor Day. First off, I just have to say that I was blown away by the fact that the theater was packed. Three people stood at the side of the theater to watch because there were no more seats. There's something wrong with that.

Well, the movie makers know how to reach their target audience. Based on the previews, the actresses (Hilary and Haylie Duff) and the storyline, this movie was made to reach tween girls. It did. If you don't happen to be a girl between the ages of about 7 and 14, you probably won't like this movie. Otherwise this movie is perfect.

Material Girls is formulaic mass media. It wasn't particularly bad, it's just a movie for tween girls. Of all the tween girl movies I've watched (which unfortunately is a very large number), this is actually one of the better ones. It's nice, the story is about generally nice people and it's fairly entertaining. We'll end up owning this movie when it comes out on DVD which makes me wonder why this wasn't shot as a direct-to-DVD film anyway since all the people who will see it will probably own it.

So, if you're a tween girl (not my biggest demographic) or you have a tween daughter, plan on seeing this movie. There are a few chuckles and if you're like me, you'll just enjoy watching your daughter watch the movie. That's the best part. 1.5π.