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June 30, 2006

Chapter 69

Chapter 69

Monday, 14 March 2022 – 8:50 a.m. MST

 

Sireesha spent a few moments trying to access or activate the messenger. It did not respond to anything. She called Daniel.

“Where are you?” she asked. “The device is useless as I expected.”

“Heading toward his home,” Daniel answered.

“Perfect. I’m coming just now.” Sireesha was only a few minutes behind them. Quinn’s home was a secluded mansion with electronic security. It would be the perfect place to have a more meaningful discussion. And if it got complicated, there would be no witnesses. It would be simple to contain.

 

Day 5: Theoretical Example of a Google Module

This is day 5 in my series: New ways of driving traffic to your site or blog. [Read Day 1]

Okay, so you've made it to day 5 and you're still trying to figure out what I think the big deal about modules is. Okay, the big deal is traffic. Like I've said before, I get an enormous amount of traffic due to my Google and Pageflakes modules. It's incredible by itself, but it doesn't directly impact the intent of my blog.

If I were actually selling something over the Internet, I'd be freaking out by now if I didn't have a good Google module to help me sell. It's important that you catch the key word in the previous sentence: good. There are already too many bad Google modules available: modules that don't do anything, modules that don't do what they way they'll do, modules that are plain stupid, etc.

So, if I were selling something on the Internet, I'd figure out how to make a good Google module to support sales. Some things lend themselves directly to a Google module. For example, if you're selling art, you should have a Google module. People seem to like modules that have an entertainment aspect. As I mentioned on Day 1, my Flickr modules are being viewed over 270,000 times every day. People like pretty pictures. So if you're selling pretty pictures, your module would be an easy fit!

Now, if you're selling products, especially if you're selling a lot of products, you might build a module that displays current specials, provides coupons or special rebates or other incentives. If you are selling a specialty product, you could have a module that displays recent customer comments or innovative ideas for using your product. If you are selling a food product, you could show recipes using your products.

Here's a concrete one I'd like to see: How about a module that displays movie listings for my favorite movie theater, filtered by movie rating (or genre or whatever) that also allows me to know exactly which movies are sold out and links directly to online ticket sales? The same could go for concerts, sports events, etc.

If you're selling a service, think about what types of information you can give away for free that will lead back to more service sales. Maybe an online stock broker could allow me to see my portfolio in a module and provide me with links back to make trades online.

Hopefully I've expressed the idea well enough for you to be excited about it. Let's see what you can develop!

June 29, 2006

Day 4: Other Opportunities

This is day 4 in my series: New ways of driving traffic to your site or blog. [Read Day 1]

Okay, so you're not sure how a Google module or a gadget for Pageflakes is going to help you out. Or maybe you can see the advantage, but don't have an idea. Well, don't give up. There's always something coming down the pipe.

Recently Google released its Google Calendar. As usual, they also provided a programmer's API to interact with it. Maybe you're organization could exploit a shared calendar to drive traffic. Do you hold regular events that lots of people want to know about? Do you have scheduled product releases that are calendared in advance? Are you a DVD reseller with a schedule of upcoming DVD releases? You can create a calendar using Google Calendar, then make it public or add it directly to your site. Google has made it easy to allow other Google Calendar users to subscribe to public calendars, so you simply need to publish your events and make sure in the details of each event that you link back to your web site. How cool is that?

Loading Image from Flickr...
Powered by EZFlickr
Another type of gadget that has been successful for me is a Javascript-based gadget called EZFlickr. I created it for really one purpose: to drive traffic to my site. It works for several reasons. First, Flickr is a great place to keep images, so a lot of people already use it. Second, EZFlickr really is easy to set up, so you don't have to be a programmer to add it to your site. Third (this one is for me), EZFlickr refers back to my site. You'll see there's a little Powered by EZFlickr link below the image. That links back to my blog and so another person can set it up for their page. And that one points to my blog, and so on.

Okay, so I've pretty much covered the gadgets and the sites at this point. In my next article, I'm going to give some ideas for gadgets that I think should have been built already. Maybe some of those could be built by you!

Linkie Winkie Traffic

Well, after about a week and two links to Linkie Winkie, here's the results:
Traffic Graph

And here's the referrer breakdown:
Traffic Pie Chart

Pretty impressive for a site that's been around for such a short time!

Slowness

My web site seems to be running unusually slow today. I'm still trying to figure out why.

If you're subscribed to a feed, you obviously won't notice a slowdown.

My Netflix Gadget in Google Sidebar

sidebar_sm.jpgThis is related to my series on driving traffic to your site, but it's not part of the series. I've mentioned my Netflix module before. Today I found that it now finally works in the Google sidebar.

You can see my Google sidebar in the image. The Netflix module is at the top (click the image to see a full-size view). The really cool thing is that I didn't do anything to make it work in the sidebar. I just built it for the homepage and the wizards over at Google somehow made it work.

So, now a plug for Netflix.com: Seriously, I think Netflix is the greatest thing since sliced bread. The choice of movies is amazing (they even have HD DVD and Blue Ray titles now), so you won't be disappointed like when you run to the movie rental place with something in mind only to find that it's not in stock or they've never heard of it. They arrive within days and you can keep them as long as you want. I know there's been some noise about DVDs going away with the recent improvements in video-on-demand (VOD) technologies, but until VOD has the selection and pricing of Netflix, I'm not going anywhere -- and I suspect that will be a while.

Finally a plug for the Google sidebar (or Google desktop). Just get it. It's cool, definitely, but it's SO useful. Searching for information on my own computer never worked for me until I started using the Google desktop. You know what I mean ... you wrote a letter to your grandma last year wherein you typed your one-of-a-kind recipe for Bacon Crunch Bars. Now you need that recipe, but you can't remember the name of the file or where you saved it. Well, just use Google desktop to search your computer for all files containing the word "Bacon" and you'll find it in no time! Gotta love that!

You can download the Google desktop as part of the Google Pack:

Update: My Netflix module only works with the Google sidebar beta. If you want to use it, you'll have to download the beta version.

Quick Driving Lesson

Driving in the CarI commute 70 miles a day. I know, I'm insane.

However, this commute gives me ample opportunity to see our society on the freeway. I've got a few helpful tips for your friends (since if you're reading this blog, you're already smart enough to know this).

First, freeways are typically divided into two or more lanes delineated by paint stripes that may be solid yellow, solid white or dashed white. You should drive between the paint stripes. Now, if you are in a lane, you should know that all lanes have an implied traffic purpose. Lanes closer to the right side of the freeway are for traffic moving more slowly than lanes closer to the left side of the freeway. When traffic is flowing, if you are constantly being passed on the right, you are in the wrong lane. Move to the right. Even if you are already exceeding the speed limit, move to the right. It's not your job to enforce traffic speed rules. If your car won't go the speed limit, don't even think about moving out of the rightmost lane. Bad idea.

Next, when entering the freeway, you should not try to get from the entrance ramp to the leftmost lane as quickly as possible without checking for traffic. No matter how cool you (or you in your car) are, first get into the first lane. Then move to the next. And so forth. Dashing across all lanes is a bad idea. This rule also applies if you like to drive in the leftmost lane and cut to the exit ramp at the very last minute. Bad idea.

Third, freeways have exit and entrance ramps. Associated with each is a section of the road called the gore point. You're not supposed to drive through it ever. Bad idea.

That's all for now.

June 28, 2006

It's a Dry Heat

SaguaroFor the past few weeks the temperature here has been hovering around the 105° mark (that's right about 40° celcius). Typically when out-of-towners ask about the weather, when we tell them the temperature, someone inevitably says "Well, at least it's a dry heat." I'm not sure what that's supposed to mean exactly. It's a dry heat inside my oven, too, but it's still hot.

So, last summer I spent about a week in Manhattan and then a few additional days in the Washington DC area in July. At the time, the temperatures were about 90° and the humidity was about 90%. I understand how miserable humid heat can be. While I was in Manhattan several people asked me if it was worse to be there in that humid heat than in Arizona's dry heat. The answer is: "I'm not sure."

While in Manhattan I walked a couple of miles every day from my Hotel to Central Park or to the subway or wherever. I even walked from my Hotel (about 54th street and 6th ave) to the Chrysler building (on accident) and then to the Empire State Building. That's a lot of walking. And it was miserable in the heat (though I would do it again in a heartbeat).

In Arizona I would never walk that far on purpose during the summer. Not too many people would. In fact, normal people here don't spend much time outside in the heat of the day. Unless you're at the pool, it's just bad -- and can be dangerous.

I prefer the dry heat. When I get out of the shower here, I can actually dry off. My chips and crackers stay crisp and we don't have mold or mildew problems. Make no mistake, though. It's hot.

Day 3: Windows Live Overview

This is day 3 in my series: New ways of driving traffic to your site or blog. [Read Day 1]

windows_live_sm.jpgThe reason I placed Windows Live at the bottom of my homepage overviews is that it's the one site I know the least about. I haven't build a gadget for Windows Live yet, but they do have an API like everyone else. The site is still in beta (like the others), but it seems to be a little more beta than the others. Ironically when I went to take a screen shot of Windows Live this morning, the only browser that it worked in was Firefox. I suppose that means it's time for a Firefox plug:

The reason that you should consider Windows Live with the others is simply because this is a Microsoft site. Eventually it will generate an enormous amount of traffic (if it isn't already). From what I can tell Windows Live is looking like it could be the next standard portal or start page for Microsoft. Getting your gadget there early couldn't be a bad thing.

As I mentioned with Pageflakes, a good strategy for developing any new module would be to take a close look at each of the APIs before you start coding. That way you'll have a better chance of developing a module, flake and gadget from essentially the same code without a lot of redundancy. I'm doing that now with an update to my Netflix module ... I'll let you know how it goes.

June 27, 2006

Day 2: Pageflakes Overview

This is day 2 in my series: New ways of driving traffic to your site or blog. [Read Day 1]

pageflakes_sm.jpgPageflakes is a beautiful web site. There are two things I personally like better at Pageflakes than at the Google homepage. The first is that Pageflakes is just nice to look at. Its design is cleaner, therefore the modules (or flakes as they're called) are nicer to look at. Second, Pageflakes has a better programming methodology than the Google homepage. It's much more flexible. If you're developing (or thinking about developing) a module for the Google homepage, you should also look at the Pageflakes API documentation. If you do it right, you can probably re-use a lot of the code between the two sites.

The only reason that I didn't list Pageflakes before the Google homepage is traffic. Pageflakes doesn't generate nearly the level of traffic for me as the Google homepage. As they grow and become more well known, that may change. The Pageflakes site lends itself to strong self-promotion and internal growth because each page that you set up for yourself can be published globally. This means that you can use Pageflakes to build information pages, doorway pages or overview pages for your site or blog. Take a look at the page I created in just ten minutes: click here. In ten minutes I was able to put together a professional looking web page with links to relevant information about me, my favorite web bookmarks (from del.icio.us), my local weather and an Alexa traffic graph comparing my site with Pageflakes. I'm sure you can think of a way to use Pageflakes to promote yourself.

Pageflakes also has a referral-based affiliate program that should lend to its growth.

So, if you're going to build a module, you should definitely consider taking the time to make sure that it will also work with Pageflakes. For a little added effort up front, you may capture visitors different from those who use the Google homepage.

June 26, 2006

Chapter 68

Chapter 68

Monday, 14 March 2022 – 8:45 a.m. MST

 

Ramesh held Valerie. She was shaking and sobbing. He felt the same, but he had spent years learning to bottle his feelings.

The glass between the driver and the passenger sections of the car descended and Quinn glanced back.

“Is she okay?” he asked.

“Physically? Yes,” Ramesh answered.

“Valerie,” Quinn called back. She buried her face.

“Val, do they know about the earrings?” he asked.

She shook her head.

“Val...” he started. “Please tell me... what just happened?”

Valerie’s sobs increased. “It wasn’t supposed to be like this,” she answered between sobs. “Quinn...”

“What do you mean?”

Valerie felt all of the fear and anger of her youth rush back in a flash. She wanted Quinn to understand her. She needed him to understand. The words rushed out in a long unpunctuated stream.

“I was fifteen and I ran away and my stepfather was a terrible person. I ran away and I was scared and alone and hungry. I found some friends. Bad people, but they let me stay and they had food. And I started drinking and being with them and there were parties. Long parties. Days. I was young and scared and alone and they were bad people and I was drunk and they...” She drew a breath. “They found me drunk and took advantage of me and called me sweetheart of the month and Quinn I thought it was behind me but Daniel had pictures and he knew about my pregnancy...” She broke down again, sobbing violently.

Quinn shuddered. “Oh Val. Val. You should have told me.”

Valerie sobbed again. “I was ashamed and embarrassed but I couldn’t live that way. I worked hard and pulled my life together. Then you promoted me and we became friends. I couldn’t tell you then. What if you rejected me? I would lose everything. You were the first man I trusted after that. You are the only man I have ever trusted.”

“You didn’t do anything wrong, Val. It wasn’t your fault.”

“But there was so much to lose. My baby was in the perfect family and she was loved and she was safe. But they knew enough to take it all away. My reputation, my security, everything.” Valerie stopped again. “Those pictures ... my past ... it would have destroyed me and my daughter and her parents.”

Valerie had promised herself that she would never interfere with her daughter’s life and her adoptive family. She had never expected to tell Quinn about Jordan. She had always respected him and his family.

“Sireesha helped me get the job and for years I thought she was helping me, but she was using me. She and Daniel were using me and I never meant for it be like this...” Valerie trailed off in tears.

Quinn sat in silence for a moment. He could hardly process everything he had just learned. He still struggled to understand. “But Laura?” Quinn begged. “You knew?”

“They were going to kill all of you.”

Silence.

Ramesh sat in complete disbelief. There seemed to be no end to the pit into which he had fallen when Quinn called him. Laura would be lost. Valerie was already lost. For the first time in five days, Ramesh felt pity for Quinn.

“They told me if I helped them get the messenger you would be safe. I saved your life. I saved the kids,” Valerie whispered.

Quinn felt uncertainty in his life for the first time in years. He tried to regain control of the situation, to develop a new strategy. But the uncertainty was overwhelming.

“I would have given up everything else to have prevented this,” he sighed.

“Only when you were sure there were no other options,” Ramesh said.

“It wasn’t supposed to be like this,” Valerie whispered. She pulled away from Ramesh and turned to the other window. She felt herself detaching from the world. She was fifteen again, hiding from her stepfather in the dark space under the stairs.

 

Too Technical

My wife recently told me that my blog has been too technical lately. To combat that, I give you The Simpsons: Soccer. Funny cuz it's true.

It's sad to me that we Americans don't really get soccer yet. To me it's one of the more interesting sports to watch ... especially in Spanish.

Day 1: Google Homepage/Desktop Overview

This is day 1 in my series: New ways of driving traffic to your site or blog.

If you're not familiar with the Google Homepage or the Google desktop (sometimes called the sidebar), you definitely need to get to know them.

The Google homepage is a web site that allows you to customize the information you like to see when you first start up your browser. You can add local news, weather, stock quotes and just about anything else you can find on the Internet to your personalized page. You can see in the image that I also have information about Netflix.com and some pictures from Flickr on my personal home page. This is where the Google homepage gets cool.

homepage_sm.jpg

Google opened up their site by providing a programmer's API so that technical people can develop gadgets that can be easily added to the Google homepage. I'm the guy who wrote the code for the 2 Flickr modules you can see on my page and the code for the Netflix module you see. Initially I developed one Flickr module just to see how it worked and what impact it would have on my web stats. I never expected the results I got!

I reported the initial increase in traffic on January 19th. I did a follow-up post more recently. To be very specific, for this month, my Flickr modules have been viewed over 270,000 times every day. That's 270,000 times each day that I could, if I wanted, put a personal message out to the world. Additionally my Netflix module is viewed about 60,000 times each day.

This is all Google traffic. I haven't done any marketing at all. Do you see the opportunity? Do you have something that you could easily modularize on your web site? Could you develop a module that would get your message in front of the Google homepage market? Here are some ideas:

  1. On online art store could create a module that displays a thumbnail of new artwork that links to the shopping cart information for the work.
  2. A specialty bookseller could list an item of the day in a module.
  3. A blog could develop a better RSS reader or a specialty RSS feed for a homepage module.
  4. An online movie ticket boxoffice could provide a module to display local movie times with links to purchase tickets, learn about the movie, movie reviews, etc.

If you're selling something directly from your web site, you probably have an opportunity to easily get your product in front of more eyes very quickly. However, know that people have to opt-in to use your modules. If your module doesn't do something interesting (think nice pictures, special offers, etc.), then people won't use it. If you're a blogger or run a site where you don't sell directly, you might have to be more creative to develop the right kind of module and to then turn that new traffic into something meaningful for you.

The Google desktop is similar in concept to the Google homepage except that it runs on the client computer, not inside a browser. The API for the Google homepage is also available online, but it is interesting to note that some Google homepage modules will work directly in the sidebar. Read the documentation for details. If you don't have the Google desktop installed yet, the following link to the Google Pack will provide you with a download:

If you would like more information about developing Google homepage modules, visit my Squidoo lens on the subject. Come back tomorrow to learn more about this subject as it relates to Pageflakes.

Does Lightning Strike Twice?

We'll see...

Sometimes being the first to get something can be a detriment. We'll see if Linkie Winkie has a long-term memory or not and if it likes repeat winkers.

Otherwise, I'll get back to my regular blogging with my series on generating more site traffic using Google Homepage modules. If that doesn't interest you, maybe you'll look into my book.

June 23, 2006

Change Your Plans

Sorry for the short notice, but you're going to have to change your plans for lunch (or dinner) on Wednesday. Chipotle is having a special event on Wednesday. They're donating all proceeds from the sale of guacamole (up to $50,000) to The Land Institute.

Besides, couldn't you use a little more guacamole in your life?

Linkie Winkie

I just found this site: Linkie Winkie. I followed the links and found a lot of references to Marissa and CompanyX, but I still feel like I'm missing something.

For some reason, though, I think they just want to know about this site and my book. Is that the impression you get?

Chapter 67

Chapter 67

Monday, 14 March 2022 – 8:35 a.m. MST

 

Valerie arrived at the airport just minutes before she saw Quinn’s plane land. She had not noticed Sireesha following, but felt the overwhelming anxiety of knowing that Sireesha was near. Valerie walked quickly to meet Quinn and Ramesh. When she saw Quinn, she felt a wave of relief. He had been a beacon of strength in her life. She always felt safe when he was near.

“I’m so glad to see you,” she said as he approached.

“Me too,” he replied. He hugged her. “I’m so sorry, Val.”

“Me too,” she said back, hugging him tightly. “Me too.”

Valerie held Quinn a little longer than usual, and he understood. She had experienced something horrible, something that she should never have experienced at work. As she released, she noticed Ramesh standing nearby.

“How are you Ramesh?” she asked as she reached for him.

He shook his head. He looked exhausted. His eyes were bloodshot and his beard had grown out into rough gray stubble amplifying his age. Valerie embraced him.

“The past few days have been rough,” she said as she held him for a moment. “Sorry to have brought you into this.”

“Quinn brought me into this,” he replied.

Valerie glanced at Quinn. It was obvious that the two men had been arguing. She considered intervening, but didn’t know where to start.

“The car is waiting,” she said.

They walked together across the tarmac to the terminal then passed quickly through to the exit. There was little activity inside the terminal which magnified the silence between them. As they stepped back into the bright Arizona sun, Valerie and Quinn stopped short. Ramesh continued. He did not recognize the threat.

“Good morning, Quinn,” Sireesha called out.

Quinn stood in complete stunned silence. For the past week he had been planning to confront Sireesha at some point, but he had always assumed it would be via video call, not face to face.

Ramesh stopped. He stared at Sireesha for a moment. He had never expected to meet Sireesha either. He backed toward Valerie.

“It’s great to see you,” Sireesha smiled as she strode confidently toward the three. Daniel followed, but his walk was more deliberate. He did not smile.

“What are you doing here?” Quinn asked.

“Coming to collect the messenger,” she replied.

Quinn felt as though he had been struck in the chest. His knees weakened and he stepped back. “How do you know...”

“About the messenger?” Sireesha reveled in being in the stronger position. “Well, Daniel identified a back door in the program Brad used to infect our systems. We assumed you’d have it, but we really have to thank Valerie for keeping us informed about your progress.”

“No,” Valerie tried to shout. She wanted to shout, but she couldn’t. She could barely draw a breath. “No ... you promised.”

Quinn spun around. He searched Valerie’s face for an answer, a reason. “Val?” he pleaded.

Valerie was unable to bear the scrutiny. She dropped her eyes as tears welled up. “I had no choice,” she whispered.

“Actually,” Sireesha said, “she always had a choice. She just didn’t like the other options we gave her.”

“Val?” Quinn asked again. “Val, what...”

She turned away and sobbed.

“We don’t have time for this,” Sireesha broke in. “You can sort this out once we’re gone, but right now I need the messenger.”

Quinn jumped into Sireesha’s path. “Once I’m sure that Laura is safe.”

“That is out of the question,” Sireesha replied. “But if you give me the messenger, I’ll let you live.”

“Ridiculous,” Quinn yelled. “You give me back Laura and I’ll stop this network attack.”

“You don’t understand, Quinn. Laura is dead. There is nothing that we can do about it. She was never on the bargaining table. So, again, I’ll ask you to give me the device and I’ll let you have your life ... what’s left of it.”

Ramesh stood in shock. He tried to force his brain to deal with the situation, but he couldn’t make it happen. Valerie stood nearby, sobbing. Quinn and Sireesha were yelling, but Ramesh felt disconnected, unable to participate.

“Laura is still alive and she is therefore part of this negotiation. I will not allow you to take her. You will not take her,” Quinn shouted.

Sireesha laughed. “Quinn, you haven’t changed one bit. You still think that everything is about you. You’ve been playing this like you’re actually on the board, but I am hear to tell you that your pawn was taken long ago. You just never realized it. From my perspective, you’re a pawn at the side of the board acting like you are controlling the game. You’re not – and you haven’t been in control for a very long time.”

“You’ve lost your mind,” Quinn interrupted.

Sireesha shook her head. “No. You’ve just been so self-absorbed that you never noticed the big picture. You really have no idea, do you?”

“The game is over,” Quinn demanded.

“Not for me,” Sireesha stabbed. “But for Laura, the game is over.”

Quinn incensed at the mention of his wife’s name in such a way. “Leave her out of this.”

“I can’t. She is the problem. That’s what I have been telling you. Quinn, this really is not about you. I cannot let Laura become a Senator.”

Quinn felt the world collapse around him. He stared at Sireesha for what felt like an eternity. “What?”

“I have a plan, Quinn. I know we never understood each other. It’s because I always had a plan and you never did. There’s so much more to this whole big world than just the accumulation of wealth. You never saw that, though. Laura was going to be a problem in my plan. I can’t have that, Quinn.”

Sireesha stepped in closer to Quinn and whispered, “President Laura Sorensen would have been in the way. She would have changed everything about the relationship between China and the United States. She would have destroyed the old Asia by aligning so closely with China as to make it just another capitalistic partner of the west. My plan is about Asia and the post-American era. It’s time for a new political and economic center. What better place than the place where most of humanity lives?”

“Let her live,” Quinn exasperated.

“I can’t.” Sireesha stepped back.

“Yes you can. We can find another solution.”

Sireesha glanced toward Valerie. Ramesh had moved toward her, but still appeared dazed.

“You know,” Sireesha began. She raised her voice to ensure that Valerie heard. “Originally I was going to kill you too.”

Valerie spun around. “No.”

Sireesha continued, “But someone pleaded with me. She said that you wouldn’t be a threat to me if you lost your Laura. She promised she would ensure that you didn’t become a threat. I’m starting to reconsider. Perhaps if we get a little more serious ... there are still the children.”

“Stop,” Valerie shouted. “You promised!” She rushed at Sireesha. She had feared the worst when leaving the office, so she had prepared. She pulled a small pistol from her bag and shoved it at Sireesha.

“You’re going to shoot me? Right here? In this parking lot?” Sireesha asked. She hardened her face and continued, “Put that away before someone sees you.”

“Val,” Quinn called. “Please...” He stepped forward. The confusion of the situation overwhelmed him, but he was compelled to intervene.

Valerie paused. In the brief second that she doubted her action, Daniel rushed forward with a single fist and knocked Valerie to the ground. Ramesh jumped backward in shock.

“Stop,” Quinn called. “Stop.” He resigned.

Ramesh stepped over to Valerie and helped her to get up.

“Your word that you’ll leave us alone?” Quinn asked.

Sireesha nodded, but doubted Quinn. “You are no longer a threat.” Sireesha believed it. She had seen his future. He would crumble at the loss of his wife.

Quinn reached into his pocket and pulled out the watch. He started to pass it to Sireesha. “I want Laura.”

“It can’t be changed. Certainly you know by now that the genetic agent is irreversible. Didn’t your own autopsy show that? And I can’t let her live,” Sireesha said again.

Quinn felt hate and rage boil up inside his frame. He wanted nothing more than to destroy this woman before him, but they were at an impasse. He had to diffuse the situation and regroup. If there could be any chance of restoring a normal life, the current confrontation had to end. Quinn looked back at Valerie and Ramesh.

“And you’ll stay out of their lives, too?” he asked.

“They are no threat to me.”

Quinn sighed. He handed the watch to Sireesha. “Now leave. I never want to see you again.”

Sireesha flashed an evil grin. “You’ll see me. I’ll be everywhere.”

Quinn led Ramesh and Valerie toward the car to find driver hunched over in the seat. Quinn looked back at Sireesha.

“He’ll live,” she called back.

Quinn pushed the driver into the passenger seat and took the wheel. Ramesh and Valerie climbed into the back of the car.

“Follow them,” Sireesha barked at Daniel. “He wouldn’t give up that easily. He still thinks he has something.”

Sireesha climbed into her car and studied the watch as Daniel jumped on his bike.

Overview: New ways of driving traffic to your site or blog

Multiplying PeopleAs promised, I am starting a series of blog posts regarding how to drive more traffic to your web site using some non-traditional methods such as creating a Google homepage module or writing some custom plugins for other personalized web sites. This is a viral concept not unlike creating reusable content such as this article by copyblogger that you can see I used on my site. Seth Godin has also used free reusable content to drive traffic to his site. The difference here is that I'm not an expert in marketing or blogging, but I am a good programmer, so my methodology is to create reusable software content rather than reusable knowledge content.

This series won't be particularly technical -- I'm not going to teach you how to program -- but you'll probably need to be fairly technical or at least have someone who can develop your idea for you. The reason that I'm qualified to talk about this at all is simply because I've done it. I have developed several Google Homepage modules, a Pageflakes module and some Javascript add-ons that have drastically improved my traffic and my Technorati rank.

So, the plan is that I will write one article each work day starting on Monday until I finish the series. If I miss a day, don't sue me as I make no guarantees that I'll get to it every day. The outline for the articles is:

  1. Google Homepage/Desktop Overview
  2. Pageflakes Overview
  3. Windows Live Overview
  4. Other Opportunities: Google Calendar, Blog Plugins
  5. Theoretical Example of a Google Module
  6. Real Example using del.icio.us
  7. Getting the word out
  8. Review

If you're interested, I've already created a Squidoo lens covering some of the technical aspects of this topic. Otherwise, just subscribe to my blog feed to stay in the loop.

Update

Okay, now it's the 10th of July and I've finished up the series. I've updated the outline to make it an index of all the articles to this one so you can quickly jump to all of the parts of the series very quickly.

Thanks again for the interest and please let me know if you have any questions or comments about the series!

June 22, 2006

Technical Difficulties

I was planning to start my series on using Google Modules (and other similar technologies) as a way to drive traffic to a site today, but instead I spent the better part of the day fixing my database.

I'll start tomorrow.

June 21, 2006

The British

Watch this video (it's safe for work).

To me the most interesting part is not that someone just threw £20,000 out of a moving vehicle, but how the passersby reacted. In the US I would expect that there would have been at least one fistfight and a whole lot of yelling. If you watch the video, you'll see people taking some of the money, but not taking all of it. And in the midst of it, there are a couple of people having what appears to be a short yet polite conversation (imagine with British accent -- it's funnier that way):

British Person 1: 'ello there. Would you mind terribly if I took some of this money from the ground.
British Person 2: Not at all. I'm sorry, is this your money?
British Person 1: Oh, no no no. I think some bloke just tossed it here.
British Person 2: I see. Do you think we should try to return it?
British Person 1: I think not. We'll just take a bit of it, then perhaps go for tea.
British Person 2: Do you have a billfold or something in which to carry yours?
British Person 1: No. I seem to have forgotten it back at my flat.
British Person 2: Would you like a bag? I have a spare.
British Person 1: Oh no, thank you, I'll just take what I can carry. Thanks.
British Person 2: Are you sure? It's no trouble.
British Person 1: If you insist and you're sure it's no trouble.
British Person 2: Not at all. And here, let me help you gather up some more bills.
British Person 1: Thank you. Let me buy tea.

Chapter 66

Chapter 66

Monday, 14 March 2022 – 8:15 a.m. MST

 

With a little less than thirty minutes remaining in their flight, Quinn decided to call Valerie to check on the situation at the office. As the silence on the plane was deafening, the call also provided a diversion.

“How are things there?” Quinn asked.

“I just provided my statement to the police,” Valerie answered. “They’re nearly finished.”

“Did they find any evidence of...”

“No,” Valerie interrupted. “Heart attack.”

Quinn felt an overwhelming rush of relief. “That’s good news,” he said before he realized how it sounded. “I mean, it’s tragic, but at least...”

“Yes. I understand what you mean.”

“Are you okay, Val? You sound like ... you sound exhausted.”

“I am. And shaken,” she replied. “I found him. It was horrible.”

“I’ll be there soon. We’ll get this behind us and things will be better,” Quinn reassured.

“I hope so.”

Quinn wished he could be there. He hated to hear the distress in her voice and know that he was still so far from being able to help. “Will you meet us at the airport?” he asked.

“Yes,” she answered. “The car is waiting. I’m on my way out.”

“Good. We’ll see you then. We have part of the messenger.”

“Part?” she asked.

“Yes, Laura has the other part,” Quinn replied. “But she doesn’t know it.”

“I don’t understand.”

“Brad sent Laura some earrings several years ago. They were South African diamond earrings. She loves them. I’m sure they’re required to use the messenger,” Quinn answered. “We’ll go to the house from the airport and get the earrings.”

“Okay,” Valerie replied. She felt her heart sink again. Everything had fallen apart.

“I’ll see you soon.”

Valerie ended the call then collected her things. She forced herself to continue hoping there would be a way to salvage the future.

 

Ringtone Quest

Goal!This question comes from Ryan:

Speaking of ringtones. I will buy one, and only one, but I can't find it. With the traffic you get here, perhaps someone can tell me where to get it.
I want the guy who yells GOOOOOOOOOOOOOOOOOL!!!!!
You know the one, it lasts about 1 minute.
With the World Cup in full steam, I recommend watching it on a network that broadcasts in Spanish. The games are much more exciting and when a goal is scored....

So, where can I get that for a ringtone?


Anybody know where to get a ringtone like that?

Cat Butt Coffee

This just reinforces to me that I'm okay with the fact that I don't drink coffee.

June 20, 2006

The Google Effect (Part IV)

dreamstimeweb_712562Darren Rouse of ProBlogger just did a piece on the effect that Google search ranking can have on web traffic. It's worth a read if you're trying to drive traffic to a traditional site. I've had a similar experience by taking advantage of using Google in other ways. Technical people out there could use the same techniques and have a similar experience.

My experience is based on using Google Homepage modules to drive traffic. On January 19th, I reported the initial increase in traffic. I followed up on January 20th and January 26th.

After that, I continued to develop some additional Google Homepage modules and created some other tools such as EZFlickr to provide additional traffic through my site. I've seen a nearly constant increase in traffic since January. This month my average number of hits per day is about 1,000,000 with an average number of pageviews per day being about 330,000. 90% of my traffic comes from Google.

The crazy thing is that I don't really have any type of monetary conversion on my site. That's okay for now because I'm really just trying to sell my book and increase my book readership for now, but I do have a mechanism in place to reach a lot of people very quickly. Other software developers could use this same technique now that mashups and gadgets are used in so many places (Google Homepage, Google Desktop, Windows Live, Pageflakes, etc.). The key is to provide a link in the gadget that brings users back to your primary site. If you have a service or product web site that can be gadgetized, this is a great emerging opportunity.

Note: I'll continue to write on this subject over the course of the next few weeks to give greater detail on how Google Homepage modules can be used and also describe some ideas for other mechanisms to use recent Google offerings to drive traffic to your site. Subscribe to this feed to stay in the loop.

Monday Movie Review on Tuesday

I missed Firewall at the theaters because I foolishly read a review of it online. I liked it. It was a little bit reminiscent of The Fugitive in the sense of the chase, so if you liked that movie, you'll probably like this one.

Harrison Ford plays a computer security manager, but the movie is not overly technical. That's a good thing because normally script writers don't know a thing about computers but usually don't know that they don't know. One technical tidbit that I did glean from the movie is that apparently the state of Washington has full wireless Internet access even in its remote mountains. That's good to know.

This movie is fun. It's not going to win any awards, but I'm not sure who watches those movies anyway. If you want a good chase movie that gives you a bit of suspense, throw Firewall into your Netflix.com queue and watch it late at night.

June 19, 2006

Your Phone

A few questions about you and your phone:

  1. Do you use your phone for texting?
  2. Have you ever used the web browser on your phone?
  3. Have you ever paid for a ringtone?
  4. Have you ever paid to download anything (ringtone, background image, game)?
Okay, I know that I'm getting pretty old within Generation E. I remember when people didn't have cell phones, iPods and even VCRs, so I'm probably not a good example of a modern phone user.

But ... I'm a computer nerd. You'd think that I would be more capable of understanding the new phone technologies. I've received text messages (via email) on my phone, and I've sent one or two, but it was so painful to enter the email address alone that I've never really taken that seriously. I can't get over the price hump to actually pay for a ringtone or a game yet. Yeah, I know it's only a buck or two, but it's really not worth it for me just to have "Ice, Ice Baby" beg me to answer each incoming call.

I don't get it. Is it just that I'm too old?

Chapter 65

Chapter 65

Monday, 14 March 2022 – 5:30 a.m. MST

 

“You shouldn’t be here,” Valerie stammered when she recognized Sireesha’s face. “You should never come here.”

“Things changed,” Sireesha replied. “Something happened that changed the rules of the game, so I responded.”

“Leave,” Valerie demanded. “You can’t be seen here.”

“Nobody has seen us. The whole building is buzzing about your IT manager.”

Valerie searched for a hint in Sireesha’s eyes about Bryan. “You did it.”

“Actually,” Daniel smiled, “I did it – if you want to be accurate.”

“Why?” Valerie gaped.

“He was hacking my network,” Daniel said flatly as he made himself comfortable in one of the office chairs. “And he was aware of the futurestream.”

Valerie sat down. “Please ... no ...” she whispered. “The police are here. They’re going to be investigating ... asking questions.”

Daniel smiled. “Don’t worry sweetheart, Bryan died of a heart attack.”

“Never call me that,” Valerie shot back. Her eyes filled with rage. “Never.”

“Sorry,” Daniel chided in an exaggerated voice. “I was just remembering...”

“Stop remembering,” Valerie cut in. “Pig,” she shot out in disgust.

“That’s enough,” Sireesha scolded. “We didn’t come here to argue about the past. We just wanted to let you know that we’re close. We’ll be expecting the messenger as soon as he returns.”

“He’ll never give it to you.”

“He will. I can think of at least four reasons that he will,” Sireesha replied as she motioned to a framed picture of Quinn’s family.

“No,” Valerie said in fear. “Not all of them. You told me ... it was just going to be Laura.”

“We will see,” Sireesha responded. “So much has changed.” Sireesha raised her chin and looked at Valerie through the bottom of her eyes. “And I need to make sure that you and Quinn understand the stakes. If you try anything ... I cannot guarantee that the kids will be safe.”

Valerie stared back at Sireesha. “What happened to you? You used to be ...”

“You’ve been with Quinn for too long,” Sireesha interrupted. “His naivety seems to have affected you.”

“But you helped him. You helped me.”

“Strategy. You really are like him. He never understood strategy and apparently neither do you. I put you in all the places I needed you and I molded you. You would never have come this far on your own. I should think you would be more grateful.”

“Get out of here.”

Sireesha nodded. “We’ll be close.”

Valerie maintained her defiant gaze until Sireesha and Daniel had entered the elevator. When she was sure they were gone, she withered into the chair and sobbed.